Privacy Policy Guide for Texting & Branded Calling ID
Privacy Policies are needed for both services. When registering for texting campaigns a privacy policy is mandatory during vetting to ensure consumer data isn't transferred among various organizations.
SMS Privacy Policy Must-Haves:
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Accurately describe the SMS program/service, including when and what type of messages users will receive.
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List the type of personal information you collect (name, email, phone, etc).
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List the methods you use to collect personal data (a form, cookies, etc).
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Explain how you're using this personal data (to send emails or text messages, etc).
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Explain how you store, maintain, and protect the personal information you're collecting.
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Explain if, how, and why you share personal data with third parties.
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Provide clear options for customers/visitors to correct, verify, change, or remove their personal information.
To successfully address these requirements, we recommend adopting and including a process in the Privacy Policy that demonstrates senders will refrain from sharing consumer data to third parties for marketing purposes. An example is below:
Example: "Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."
A privacy policy that does not accurately or adequately disclose your practices can expose you to legal risks. We recommend consulting with your legal counsel before adopting this privacy policy.
If you are unsure of how to create a privacy policy, please click below to download the template or there are free templates available online on websites such as Termly, iubenda, Moneris Developers and more.